B2B Marketing Knowledge Base

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MCP
B2B
Demand Engines
Gmail MCP Integration: How Gmail Fits Into an Agentic Demand Engine

Connect Gmail via MCP so your agent can draft and search your inbox, while you decide exactly when it's allowed to hit send.

August 31, 2026

MCP
Demand Engines
AI
Apollo MCP Integration: How to Connect Apollo.io to an Agentic Demand Engine

Connect Apollo via MCP so your agent researches every account with full effort, not just the first ten on the list.

August 26, 2026

MCP
AI
Marketing
Notion MCP Setup: Turning Your Notion Workspace Into an AI Agent's Source of Truth

Connect Notion via MCP so your AI agent always drafts from your approved source of truth.

August 24, 2026

Demand Engines
Demand Generation
Marketing
Hiper: Your Integrated Demand Partner for Agentic Demand Marketing

Hiper builds and operates Demand Engines for B2B marketers, the agentic alternative to agencies and in-house teams.

August 17, 2026

AI
Demand Engines
MCP
How MCPs Turn Fragmented Marketing Tools Into an Agentic Demand Engine

MCP gives AI agents a standard way to access the marketing stack, but access isn't the same as a demand engine.

August 10, 2026

Marketing
Demand Generation
AI
Intent-Driven Marketing: Building the Operating System Between Buyer Signals and Pipeline

Visibility into buyer behavior isn't the same thing as pipeline. Here's the system that turns one into the other.

August 5, 2026

Demand Engines
B2B
Marketing
How AWS Marketplace Built a Buyer Pool of 1.3M+ in Six Months

AWS Marketplace replaced agency-heavy campaign production with an integrated demand engine, building a Buyer Pool of 1.3M+ and generating more than 200K leads in six months

August 5, 2026

B2B
Marketing
Demand Generation
Marketing Sourced Pipeline vs. Marketing Influenced Pipeline: Why the Old KPI Is Losing the Boardroom

Marketing sourced pipeline is declining as a primary KPI. Here's the difference from marketing influenced pipeline, and the three-layer model replacing both

July 27, 2026

Marketing
B2B
Demand Generation
B2B Media Buying: Are You Investing Where Buyers Pay Attention or Where Media Is Easy to Buy?

Convenience, not performance, is quietly shaping most B2B media plans.

July 27, 2026

Demand Engines
Marketing
B2B
Pipeline Generation Services: Why B2B Teams Need an Execution Engine, Not Another Agency

Most B2B companies don't lack marketing ideas. They lack an execution engine to keep pace with them

July 23, 2026

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