B2B CMO Roundtable

How to Grow Pipeline & AI Workflows

June 18, 2026
12:00 pm
ET
/
9:00 am
PT

Four B2B CMOs — Practical Topics — Virtual Discussion

What the CMOs Will Cover

Growing pipeline using AI across marketing workflows, measuring revenue impact, positioning technical products, and building demand with technical buyers.

Managing focus, experimentation, and execution during rapid AI change

The question for CMOs isn’t just “where’s the pipeline...

“It’s how marketing balances pipeline accountability with the broader work of shaping strategy, messaging, and go-to-market alignment.”

David Bitton

CMO

Marketing-sourced pipeline and revenue accountability

We get measured on how many opportunities marketing has delivered, but more importantly, what actual dollar pipeline we’re generating.

Mike O’Malley

CMO

What’s driving pipeline right now and what is not

“It’s not just stopping at MQLs. It’s the qualified buyers that match your pain points and move further along in the conversation, into pipeline, and ultimately closed-won revenue.”

Jayashree Rajan

CMO

Who Should Join

B2B marketing professionals and teams responsible for pipeline and revenue in technical markets.

Digital Marketing leaders
Head of Growth
VP Demand Generation
CMOs

Meet Our Speakers

Dimitri is a proven marketing leader with 20+ years of experience driving growth across early-stage and scaling B2B companies.
Jayashree is a global marketing leader with 20+ years of experience across B2B and B2C technology.
Mike is a seasoned marketing leader with 20+ years of experience in cybersecurity and enterprise technology.
Michael is a data-driven product and marketing leader and CMO at Hydrolix.