How to Grow Pipeline & AI Workflows
Four B2B CMOs — Practical Topics — Virtual Discussion
What the CMOs Will Cover
Growing pipeline using AI across marketing workflows, measuring revenue impact, positioning technical products, and building demand with technical buyers.
“It’s how marketing balances pipeline accountability with the broader work of shaping strategy, messaging, and go-to-market alignment.”
David Bitton
CMO
We get measured on how many opportunities marketing has delivered, but more importantly, what actual dollar pipeline we’re generating.
Mike O’Malley
CMO
“It’s not just stopping at MQLs. It’s the qualified buyers that match your pain points and move further along in the conversation, into pipeline, and ultimately closed-won revenue.”
Jayashree Rajan
CMO
Who Should Join
B2B marketing professionals and teams responsible for pipeline and revenue in technical markets.



