How MirrorTab Achieved 96x Traffic Growth and 43x More Leads with Hiper
Summary
MirrorTab, a Google Venture-backed cybersecurity company, transformed its marketing strategy by partnering with Hiper's fractional talent network. Leveraging Hiper’s vetted marketing professionals, MirrorTab achieved remarkable growth:
The Challenge for MirrorTab
As a rapidly growing cybersecurity company, MirrorTab faced critical challenges in scaling its marketing operations:
- Limited Resources: A small team constrained their ability to execute comprehensive marketing strategies.
- Budget Constraints: Hiring a full in-house marketing team was not financially feasible.
- Need for Speed: MirrorTab required immediate results to scale web presence, generate leads, and increase deal flow.
"When I joined MirrorTab, we had a placeholder website and minimal traffic," said Matt, CMO of MirrorTab. "We needed a complete marketing overhaul to scale quickly, but hiring an entire team wasn’t an option."
Why MirrorTab Chose Hiper
Hiper offered MirrorTab an efficient and cost-effective solution by providing on-demand access to pre-vetted marketing professionals.
- Flexible Engagements: Access to fractional marketers for specific projects or ongoing support.
- Trusted Expertise: Vetted talent recommended by top CMOs.
- Streamlined Processes: Simplified onboarding and management through Hiper’s SaaS platform.
"Hiper was a no-brainer," Matt shared. "I could get world-class talent when I needed it, without the high costs of in-house hiring."
Implementation
- Branding & Web Development
- A brand manager revamped MirrorTab’s website, datasheets, and pitch deck in the first month.
- A web developer launched a polished, high-conversion website to set the foundation for growth.
- Traffic & Lead Generation
- A digital marketer scaled website traffic from 870 to 83,730 unique visitors annually.
- Optimized landing pages and offers drove a 43x increase in leads, from 25 to 1,073.
- Marketing Operations
- A marketing ops expert implemented HubSpot CRM for lead tracking, automated scoring, and reporting.
- Fractional SDRs conducted outbound campaigns, resulting in a 13x increase in deals, from 4 to 51.
MirrorTab’s Hiper Experience
The partnership delivered outstanding results:
- Traffic Growth: 96x increase in unique visitors, reaching 83,730 annually.
- Lead Generation: 43x more leads, growing from 25 to 1,073.
- Deal Flow: Closed 13x more deals, scaling from 4 to 51.
"Hiper allowed us to focus on strategic priorities while the fractional team handled execution," said Matt. "The results speak for themselves—rapid growth without breaking the budget."
Conclusion
By partnering with Hiper, MirrorTab achieved exceptional growth while saving significantly on hiring costs. Hiper’s flexible, on-demand talent network enabled MirrorTab to scale quickly and efficiently while focusing on its core mission in cybersecurity.
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